"I invested in Pott Candles because I was deeply impressed by Ailis’ conviction, clarity of purpose, and innate understanding of her customer. From the outset, she demonstrated not only a passion for craftsmanship and sustainability but also a clear grasp of how to position and market a distinctive product in a crowded category. I appreciated the loyalty of her customer base and believe she could create a business of real longevity and value."

"I invested in Pott because I thought the product was brilliant and something totally unique to the candle market. I regularly buy candles and always hated throwing away empty candle jars, it's so wasteful - so I love that Pott has set about to change this. I am also really passionate about supporting female founded businesses, especially those that are tackling sustainable issues and reducing waste. I love the product, think the team are great and I believe they are disrupting the candle market - I couldn't be more delighted to be on this journey with them!"

"We invest in brands that we believe will be the brands of the future and which trigger change in their respective markets - we felt Pott was a brand that would deliver on both of these elements. They have a unique approach to the candle market with their refill model and we have been impressed by their growth, focus on community and quality of product."

"Pott is building a category-defining brand at the heart of which is a highly engaged and loyal community.
The team is obsessive about creating unique and exceptional customer experience underpinned by high quality products and a business model that works.
Having backed the brand since its early days, I’ve been very impressed with their focus on achieving the right balance of growth, capital efficiency while holding sustainability as a core pillar of growth.
Ailis is a strong leader who understands the nuances of the category well and is creating a team culture which sets up Pott for long-term success."